A colorful illustration of a world map with a compass rose in the center, surrounded by a border with the words 'World Map' written around it.

The Story Behind the Runes

ᚨ ᛈ ᛒ ᚷ ᚠ ᛟ

So you’ve clicked around the website and was curious if the symbols you saw would link to anything. Well you have just discovered our secret link and the interesting story behind our use of Nordic runes in our texts.

You may have noticed the ancient symbols scattered across our site, etched like whispers from another time. These are Nordic runes, and they’re not just design elements. They’re sacred to us. They're part of our story.

Runes were used by the Norse not only for writing but as blessings, guides, and protectors. Each symbol holds meaning, messages drawn from nature, spirit, and the soul’s journey. To the ancients, they weren’t just letters. They were living symbols of knowledge, transformation, and trust in the unknown.

When we began this photography journey, we didn't just want to take beautiful images. We wanted to capture the kind you feel deep in your bones when you step into a new place, when love surrounds you, when you're witnessing something sacred and fleeting. Like a quiet sunrise with your partner on a distant shoreline. Like a stolen kiss in a hidden garden.

So, we turned to the runes.

They remind us that creativity is a path of wisdom. That travel opens your heart. That love, real love, is a force worth protecting. The rune Algiz stands for protection. Ansuz calls in divine insight. Raidho speaks to the journey, both inner and outer. These symbols guide every story we capture through our lens.

Runes bless our work with intention.

They are reminders that behind every photo is a journey, a truth we believe deeply in. That photography isn’t just about seeing. It’s about understanding, your love, your adventure, your story, and preserving it with the reverence it deserves.

So when you see those markings, know this…

You are stepping into a space of magic, creativity, and protection. A space where your journey is honored. Where your love is sacred. And where ancient wisdom walks beside you, quietly blessing every step you take.

A black and white world map with a compass rose overlay, surrounded by a circular band of runic symbols.

Rune Education

Ansuz (ᚨ) – Communication & Inspiration

Meaning: God, divine breath


Abilities:

Divine wisdom and intuition

Inspired communication, especially through creative work

Connection to ancestral knowledge and sacred expression


Use it for: Telling stories through images, channeling deep meaning in visuals

Gebo (ᚷ) – Gift & Love

Meaning: Gift, exchange, connection


Abilities:

Strengthens bonds in relationships

Blesses the act of giving and receiving love

Brings balance and harmony in partnerships


Use it for: Couple photography, proposals, weddings, love stories

Raidho (ᚱ) – Journey & Movement

Meaning: Riding, travel, rhythm of life

Abilities:

Guidance for physical and spiritual journeys

Harmony with life’s rhythm and cycles

Divine timing and alignment


Use it for: Travel sessions, destination shoots, capturing the flow of relationships

Algiz (ᛉ) – Protection & Higher Self

Meaning: Elk, guardian spirit


Abilities:

Protection from harm—spiritual and physical

Connection to higher consciousness or divine guidance

Shielding energy for those embarking on a journey

Use it for: Safeguarding love stories, protecting travelers, spiritual growth in creative work

Kenaz (ᚲ) – Creativity & Inner Fire

Meaning: Torch, flame of understanding

Abilities:

Unlocking creative vision

Clarity, inspiration, and artistic expression

Revealing hidden beauty and truth

Use it for: Creative sessions, personal branding, storytelling through light and shadow

Ehwaz (ᛖ) – Trust & Partnership

Meaning: Horse, movement through trust

Abilities:

Building trust in relationships (between people or with life itself)

Smooth transitions and momentum

Strength through loyalty and collaboration

Use it for: Capturing the strength of couples, partnerships in motion, growth over time